Ranked by promotion value, with a posting sequence and what gets you removed.
The best subreddits for indie game promotion are r/IndieGaming and r/indiegames for reach, r/IndieDev and r/gamedevscreens for dev-friendly sharing, and r/playmygame and r/DestroyMyGame for feedback. Choosing the right one depends on your genre and your stage — feedback subs early, showcase subs mid, and broad subs at launch. This developer-first directory ranks 14 real subreddits with member counts, a self-promo policy rating, the content types that work, and a per-community posting tip, plus the karma and account-age gates you need before posting.
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One of the largest hubs for indie game enthusiasts and developers to discover, discuss, and showcase independent games. More accessible than r/gaming while still offering meaningful reach for trailers, GIFs, and dev updates.
Best content types
Posting tip
Lead with eye-catching gameplay footage in the title/thumbnail rather than a marketing pitch; framing posts as 'I made this, what do you think?' performs far better than 'check out my game.'
A welcoming community for indie developers to share progress, screenshots, devlogs, and seek feedback. The audience is fellow developers, so it rewards behind-the-scenes and craft-focused content.
Best content types
Posting tip
Share genuine development insight (a problem you solved, a mechanic you built) instead of a pure announcement; devs upvote learning, not launches.
The central hub for all aspects of game development including programming, design, art, and marketing. Huge reach but strictly enforces the 10% self-promotion rule.
Best content types
Posting tip
Do not link your store page in a standalone post; use the designated recurring threads (e.g. Feedback Friday) and contribute 9 helpful comments for every 1 promotional one.
A showcase-and-discussion community focused specifically on indie titles, upcoming releases, videos, and development. Strong fit for launch and demo announcements.
Best content types
Posting tip
Use flair correctly (e.g. 'Video', 'Discussion') and post on weekday mornings; mistagged or untitled-video posts get auto-removed.
A community where developers present games for players to actually try and give feedback. Excellent for demos and early builds because the audience expects to play, not just watch.
Best content types
Posting tip
Your game must be playable for free at the link you post; submissions without a playable build are removed, so include a direct demo/web link, not just a Steam page.
A brutally honest critique community where developers post short clips and ask to have their game torn apart. Smaller but invaluable for catching flaws before launch.
Best content types
Posting tip
Post a tight clip and explicitly invite harsh feedback; thin-skinned or 'please be nice' framing gets ignored, and the critiques here genuinely improve conversion.
A developer-and-player community (note the capital-G variant) for sharing indie creations, news, and discussion. A useful secondary showcase audience alongside r/indiegames.
Best content types
Posting tip
Cross-posting the same clip you used in r/indiegames is fine, but space the posts out by a day or two and vary the title to avoid spam filters.
A subreddit dedicated to screenshots and short clips of games in development, ideal for low-friction visual promotion among fellow devs.
Best content types
Posting tip
Pure visuals win here; post your best-looking frame with a one-line caption and skip the marketing copy entirely.
A large community where players ask for buying advice and reviews. High-intent purchase audience, but it is for genuine buyer questions, not developer self-promo.
Best content types
Posting tip
Never post your own game as a developer; instead become a credible reviewer in your genre so your title surfaces organically when buyers ask for recommendations.
The main community for Unity developers. If your game is built in Unity, it doubles as a tech-stack-targeted promotion channel for visually impressive work.
Best content types
Posting tip
Tie the post to a Unity-specific hook (a shader, tool, or optimization) so it reads as engine-relevant content rather than a game ad.
A fast-growing community for the open-source Godot engine, very supportive of indie projects built with it. Strong organic goodwill for Godot-made games.
Best content types
Posting tip
Mention that your game is built in Godot in the title; the community actively champions Godot success stories and will boost them.
A passionate genre community for idle, clicker, and incremental games. A model example of how a tightly targeted genre subreddit converts far better than broad gaming subs.
Best content types
Posting tip
Only post if your game genuinely fits the genre; this audience is small but extremely high-intent and will wishlist/play if the loop is right.
A dedicated genre community for roguelike and roguelite games. Representative of platform/genre-specific subs (alongside r/SteamDeck, r/VRGaming) that let you target by gameplay style.
Best content types
Posting tip
Know the genre purists' distinction between roguelike and roguelite and tag accordingly; mislabeling your game triggers immediate pushback.
Reddit's largest general gaming community. Massive potential reach for a launch day breakout, but the strictest self-promotion environment on this list.
Best content types
Posting tip
Treat this as a lottery, not a strategy: direct self-promo is removed, so only post if you have a genuinely viral-worthy moment and have built it up in smaller subs first.
Sequence your posts across the funnel rather than blasting every sub at launch. Early in development, gather feedback in r/DestroyMyGame, r/playmygame, and r/IndieDev. Mid-development, build an audience with showcase content in r/IndieGaming, r/indiegames, r/gamedevscreens, and your engine sub (r/Unity3D or r/godot). Near and at launch, hit the matching genre sub (r/IncrementalGames, r/roguelikes, and similar) and only then attempt broad subs like r/gaming. Respect the 10% self-promotion rule (especially in r/gamedev), use correct flair, and lead with gameplay footage, not a marketing pitch. Note the account gates: many gaming subs require around 20+ karma and an account at least a week old before you can post, so build a basic history first.
For reach, r/IndieGaming (490k+) and r/indiegames (235k+). For dev-friendly sharing, r/IndieDev (260k+) and r/gamedevscreens (58k+). For feedback, r/playmygame (105k+) and r/DestroyMyGame (33k+). Then route to your genre sub (r/IncrementalGames, r/roguelikes) and your engine sub (r/Unity3D, r/godot).
Several gaming subs, notably r/gamedev, expect no more than about 10% of your activity to be self-promotion. In practice that means roughly nine genuinely helpful comments or contributions for every one promotional post, and using designated threads like Feedback Friday for anything that links to your store page.
Go feedback-first, then showcase, then broad. Use r/DestroyMyGame, r/playmygame, and r/IndieDev early; build buzz in r/IndieGaming, r/indiegames, and your engine sub mid-development; and reserve genre subs and the broad r/gaming for launch day once you have polish and momentum.
Many gaming subs require a minimum karma level (often around 20+) and a minimum account age (commonly at least one week) to filter out spam. Build a small posting and comment history before your first promotional post, and always read each subreddit's rules, since thresholds and flair requirements vary.
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