Best subreddits for workflow automation, integration platforms, and home automation
Where automation builders share scenarios that actually save time — not webinar promises.
Automation Reddit is where builders share substantive workflows across business automation (Zapier, Make, n8n) and home automation (Home Assistant, openHAB, SmartThings). These subreddits concentrate practitioners actually building automations rather than aspirational content. Use them for tactical depth on scenario design, integration patterns, and the kind of automation content that drives genuine workflow improvements.
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r/automation
40k+ membersGeneral automation community covering both business and personal automation across platforms.
Best content types
Posting tip
Cross-platform automation content fits well; platform-specific deep dives fit better in platform subs.
r/zapier
30k+ membersZapier-specific community covering Zaps, integrations, and workflow automation.
Best content types
Posting tip
Specific Zap content with real use cases outperforms conceptual automation posts.
r/Make_app
15k+ membersMake (formerly Integromat) automation platform community. Smaller but more technical than Zapier community.
Best content types
Posting tip
Make-specific technical content (scenarios, modules) outperforms general automation content.
r/n8n
30k+ membersn8n self-hosted automation community. Technical and engaged audience.
Best content types
Posting tip
Technical n8n content with substantive workflows earns engagement.
r/IFTTT
50k+ membersIFTTT community covering applets and the IFTTT ecosystem.
Best content types
Posting tip
Specific applet content and substantive use cases earn engagement.
r/HomeAutomation
500k+ membersHome automation community covering smart home devices, platforms, and integrations.
Best content types
Posting tip
Substantive smart home content with real setups outperforms generic home automation posts.
r/homeassistant
200k+ membersHome Assistant-specific community for the open-source home automation platform.
Best content types
Posting tip
Specific HA technical content with configuration examples earns engagement.
r/AutomateUser
20k+ membersAndroid Automate app community for mobile-specific automation.
Best content types
Posting tip
Specific Automate flow content with real mobile use cases earns engagement.
r/MacroDroid
20k+ membersMacroDroid Android automation community.
Best content types
Posting tip
Substantive macro content with detailed examples performs well.
r/shortcuts
200k+ membersApple Shortcuts community for iOS and macOS automation.
Best content types
Posting tip
Substantive shortcut content with downloadable shortcuts earns engagement.
General posting guide for Automation subreddits
Automation subreddits reward substantive workflow examples with real use cases. Share screenshots of actual scenarios, video walkthroughs of workflows, and integration patterns that solve genuine problems. Platform-specific subs (r/zapier, r/n8n, r/homeassistant) deliver deeper engagement for platform-specific content than general automation subs. The community values pragmatic time-saving content over aspirational automation philosophy.
Frequently asked questions
Which automation platform community is most technically sophisticated?
r/n8n and r/homeassistant tend to have the most technically sophisticated audiences because both platforms favor self-hosted, technical users. r/Make_app skews more technical than r/zapier. r/zapier has broadest reach but lowest technical depth. Match content sophistication to audience expectations.
Are home automation and business automation different audiences?
Substantially. r/HomeAutomation, r/homeassistant, and r/smartthings concentrate home automation enthusiasts. r/zapier, r/Make_app, r/n8n concentrate business workflow automation builders. Some overlap in technical sophistication and approach but content rarely cross-applies effectively.
Can automation tool vendors authentically engage these communities?
Yes, with substantive workflow content. Vendors whose teams participate as builders (showing real automations, integration tutorials, use case content) earn standing. Vendors who post promotional content about features get filtered. The community values pragmatic time-saving content from anyone, including vendors.
How do mobile automation subs (r/AutomateUser, r/MacroDroid, r/shortcuts) compare to general automation subs?
Mobile automation communities focus on device-specific automation (Android, iOS) rather than cross-platform workflow automation. Content specific to mobile platforms fits these communities; cross-platform Zap-style content fits less well. Mobile automation has its own community norms and use case patterns distinct from business workflow automation.
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